35 Years in PR: Matthew Smallwood's Journey Navigating Three Decades of Change in Communications

Instinctif’s CEO, Julian Walker, and Managing Partner, Matthew Smallwood, share their insights on 35 years in the PR industry. Matthew, who joined the business before the internet even existed, brings a wealth of stories and experiences.

 

Key Takeaways:

1. How technological advancements have revolutionized the speed and reach of communications.
2. Why reputation management has become more critical—and challenging—in the digital age.
3. How the rise of social media has fundamentally reshaped PR strategies.
4. Despite the rise of AI, why human creativity and trust are still the cornerstones of effective PR.

 

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